Example Voucher Usage

Here are a few examples of how businesses can benefit from using My Birthday Vouchers.

Business – Hair Salon
MBV voucher annual package – £250
Voucher – 50% off a cut and colour (usually £50)
Break-even price = £25
1 Customer redeems and becomes a new regular customer – Not inclusive of the voucher transaction but potentially thereafter if the customer has their hair cut and coloured every 5 weeks and assuming £25 of the £50 cut is profit the following figures can be achieved in a year;
£25 x 10 cut/colours per year = £250 profit
Conclusion – this one business will need just 1 new customer to successfully pay for the MBV investment

Business – Restaurant
MBV voucher annual package – £250
Voucher – Main meal free with 3 other paying guests
2 customers redeem and become new regular customers – Each party of 4 collectively including the free meal, may have drinks, starters and desserts and may spend on the night over £100. Assuming the regular customers +1 visits every 3 months thereafter and spend £50+, the following figures can be achieved in a year;
£100 voucher night x 2 new customers = £200
£50 x 4 visits per year = £200 x 2 new customers = £400
Total new income = £600 – voucher package = £350 (minus food/cost of service)
Conclusion – this one business will potentially need just 2 new customers to successfully pay for the MBV investment.

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